Why Attraction and Online Marketing Are the Future (and the Present)
By Special Guest Writer Ferny Ceballos
To put it bluntly…
It doesn’t matter if people are still successfully building their network marketing businesses using tired, old strategies like home parties and hotel meetings.
That simply isn’t a valid objection to online recruiting & building methods.
I’ll explain why it a moment…
And look, I’m not here to knock these old strategies or be unnecessarily critical; I’m just making a rational argument for moving into the future (…and by future, I honestly mean the PRESENT).
Today, I’m going to share some private conversations I’ve had with network marketing leaders (for & against going online) in the profession to make some important points.
But first, let’s back up a bit because a couple years ago…
I almost chose to completely leave the network marketing profession
…and I’m also going to tell you what prompted me to continue down this path.
A clue: it wasn’t for the money!
Here’s the thing…what we do at Elite Marketing Pro works.
In fact, it works for ANY business, though we design what we teach especially to help network marketers move into the 21st century and create more time-freedom and leverage (…on top of the benefits already provided by success in network marketing).
Anyway, like I mentioned, it wasn’t too long ago that I almost stopped serving the network marketing space.
Here’s my story…
I retired from traditional network marketing in 2012
…for the exact same reasons MANY other network marketing trainers did.
I didn’t make any big announcement or announce my retirement on a blog. I just stopped building my network marketing business and quietly stepped away to focus on building my training business online.
But, at that time, I also had a tough decision to make…
Should I continue helping network marketers discover the skills of online marketing and the skills of attraction marketing?
…the same way my mentors helped me?
OR should I go into other markets, which are more progressive, innovative and welcoming towards the latest online business-building methods.
My business partner was not too enthused about continuing in the network marketing space, so it strained our partnership.
Eventually, we had to part ways, because we had different visions for our business.
He didn’t want to deal with the constant negativity and small mindedness from the ‘old school’ crowd in network marketing.
And I can’t say I blamed him. To this day, we get a constant barrage of bad mouthing and even what I would legally classify as defamation from old-school leaders in network marketing to their teams, leaders and colleagues.
They don’t like the fact that we’re still teaching attraction marketing to distributors in this profession
That’s been going on since the very beginning and I could tell you some incredible stories of underhanded things some old school leaders, (people you think have a level head), have said to my colleagues and mentors.
The irony is, a lot of these top leaders and trainers who were critical and very public about their anti-attraction marketing stance, today use online marketing strategies to build their respective businesses – coaching, training, tools, systems and network marketing incomes.
So, in my opinion…
There was a level of blatant hypocrisy among top leaders then and today!
The bottom line is—it would have been easy for me to walk away from network marketing altogether.
It’s honestly the only industry/profession that pushes back against innovation and I say that with all due respect to everybody who’s in network marketing.
I have a lot of dear friends who are top earners, and have created enormous success in the network marketing space – online & offline.
But it’s easy to walk away and say…
“I don’t need to deal with this BS. There’s plenty of other professions, entrepreneurs or businesses that I can build that don’t push back against innovation. In fact, they encourage it and they thrive on it.”
The world is your oyster with online marketing skills!
Making money online, as an online marketer, is fun and, quite frankly, easy.
Once you the skills, you can work & build businesses in almost any arena and it can be more interesting getting into something new.
But I chose to stay and serve the network marketing space because I honestly don’t feel like our work with ‘attraction marketers’ is done.
I’m here to save people.
Just like my mentors, Mike Dillard and Tim Erway, saved me from the misery of building the old-school way, with an old-school company back in 2006.
They brought me into this new way of building and it gave me absolute freedom by using the skillsets that I know now.
That’s why I chose to stay.
It’s not for the money, trust me.
Out of the 1000+ new members we attract per month, we don’t earn a single dollar in profit from 95% of our clients. (If you’re a customer, EMP Insider, or VIP member—you’re essentially being served by the non-profit wing of our business!)
In fact, we recently acquired a company in the e-commerce space with a similar business model, yet the profit margins are MUCH BIGGER and we don’t have to deal with any of the backlash from leaders in that market.
But the reason I make Elite Marketing Pro my number one priority is because this is where my heart is and…
Our work is not done!
Case in point: I had a conversation with my friend, Steve, recently.
He mentioned that for a period of time after my mentor, Mike Dillard, decided to step away from the network marketing space, there was this “philosophical void” that existed in network marketing and the profession was moving backwards.
Mike, if you’re not familiar, was the guy who started this revolution of “attraction marketing”, and he stepped away for all the reasons I just stated—the negativity and the vitriol coming from the old-school camp.
Basically, he chose to step away, because he saw bigger opportunities without all the BS.
And as a result, he was able to multiply his net-worth many times over, using the skills and the mastery that he had in marketing, serving a different market.
Since Mike walked away few were focused on helping people use online strategies for building their network marketing business in a meaningful way and seeking more efficient, more progressive way of doing things.
Not to say that people doing it a different way are bad
If it works for you, great.
But like my mentors, I’m focused on bringing this industry into the 21st century.
Per Steve, it was the resurgence of Elite Marketing Pro and me joining the company in 2014, which resulted in that voice advocating for innovation again.
You can’t imagine how humbled I am to be able to carry on Mike Dillard’s legacy.
Now I’ve seen a resurgence and a new energy around ‘attraction marketing’, especially as it relates to social media.
At the same time…
In a conversation with another network marketing trainer…
Who’d read some of my content and use of some pretty strong language to connect with networkers who are fed up with old-school recruiting…
He was telling me …
“I know these old ladies who are crushing it with home parties. How can you say that home parties or stuff like that is dead or dying? I know people making a killing doing this stuff.”
And I’m on the phone thinking …
“Who cares? I’m not an old lady selling candles or crystal. I don’t want to do home parties. The people I attract don’t want to do home parties either. They don’t want to have people at their house from 7-to-10 o’clock at night or beyond.”
The fact that home parties still work for some people has nothing to do with me or the people I train
My tribe doesn’t want to build that way.
I focus on attracting the people who are fed up with these old ways of doing things. To them, OLD SCHOOL is Dead!
Or sometimes they want to augment the things they’re already doing, because they want to create more leverage.
Top earners, especially those under 35, approach me every day by Messenger, phone call, or email and say…
“I’m sick of old school! Can we talk?”
Their message is clear.
And sure, some are over 35, but especially the younger top earners, who put in the effort & reaping the income rewards with home meetings and hotel meetings, are maxed out with their time!
So even if they’re doing multiple-six figures, they have no time freedom!
…because they have TOO MANY F’ing meetings.
They’re sick of it.
They’re trying to find better ways to leverage their time so they can spend more time at home with their families while still building their businesses.
That’s who I want to attract.
So, are home meetings and hotel meetings dead?
Well they’re dead for the people who know there’s a better way!
People who find the old way of building intolerable are looking for a different way.
I think home meetings and hotel meetings are as dead as the flip-phone.
This reminds me of something the CEO of Blockbuster Video said, when Netflix first launched…
He claimed that people liked to hold DVDs in their hands, so there was no need to worry.
Ummm…no, and people don’t want to leave their house either!
They want to be able to instantly watch a movie, without getting out of bed.
That’s what people want.
So if you’re in the business of keeping it old-school, then you’re going to justify in your mind why that’s a good idea.
Video tapes, movie recorders, cassettes, landlines, and DVDs are all examples of once awesome technologies that are no longer relevant.
Now let’s talk about some things that are still being widely used, but will be becoming obsolete in the near future:
- Bills in the mail
- The use of paper
- Delivery people
- Cable TV
These things are still widely used, but the numbers are dwindling and the writing’s on the wall.
So my point is not old-school versus new-school
It’s about giving people the opportunity to progress and evolve and discover new skills that are going to be valuable to them in the future.
That’s why I fight so hard.
That’s why I remain committed to helping people learn attraction marketing and learn ways of building their marketing business through social media and online marketing
Because it empowers them with skills that they can take anywhere, should the worst happen with their company, or should they decide to move on.
They’re empowered with skills so they can build any business they want.
A lot of us in the network marketing space got started not because we’re passionate about network marketing or even passionate about our product.
Network marketing was a means to an end.
We had a dream of some other kind of venture that could be funded by what we’re doing here in network marketing.
And guess what?
That dream business you have in mind?
It’s not going to be possible unless you learn online marketing and advertising skills!
That’s why, here at Elite Marketing Pro, we empower you with the skills you need to build ANY type of business online.
So if you’re ready to get started, you can learn more about online recruiting with this FREE 10-day online recruiting course, where we teach our entire system for building your business online.
Now, when we’re talking about using online strategies for building, we’re not talking about changing the fundamental skills of network marketing, we’re talking about changing the MEDIUM you use to communicate, so you can become more efficient and effective.
And we’re willing to teach these strategies in an honest and direct way and have the type of conversations that no other trainer or leader in this industry is willing to have with you.
So look, if you like doing home parties or whatever, that’s awesome – keep doing ’em. You’re not who we are looking for.
But at some point, you’ll find that you and your team won’t want to spend time away from your families.
Younger millennials are not going to build old school.
Trust me; they’re not going to do business that way because they’re far too evolved from a technology standpoint in order to take a step back.
So if you’re ready to step into the future with us…
And if you found this content helpful, I would love to read your comments below!
A big thanks to my friend Ferny Ceballos for being a guest writer!